Check if a website is a scam website or a legit website

Identify Online Scams and Fraud

ScamAdviser helps over 3 million consumers every month to discover if a website is legitimate or a possible scam.

Is this site or online store a scam or safe? Are the reviews real or fake? That is the question Scamadviser tries to answer for millions of visitors every month.

Scamadviser uses an algorithm to determine if the website is legit with real reviews or a phishing website, selling fake products.


Our goal: help consumers make the right choices online.

How Scamadviser started:

Scamadviser’s founder had bought golf clubs online and quickly discovered they were fake. He tried to get his money back to no avail. Out of frustration, he started ScamAdviser to help online shoppers make more informed decisions before buying online.

Scamadviser Trust Score is based on 40+ data points*

Company data:

• Association membership
• External review scores & numbers
• Use of a generic address / PO box
• Hiding of contact details
• Product category offered

Technical data:

• (Valid) SSL certificate & quality
• (paid) Technology used
• Presence of Malware
• Hacked in the past
• Registrar blacklist
• Internet Service Provider blacklist
• Presence of “bad domains: on server
• Website performance
• Server & DNS location

Company data:

• Site popularity
• Number of back links
• Domain registration age & period
• Use of free email addresses
• (internal) review system used
• Use of trust seals
• Payment methods offered

Artificial Intelligence:

• Text Analysis
• Fingerprinting

What data is available?

ScamAdviser helps consumers making their online shopping decisions by rating websites with the ScamAdviser Trust Score. The algorithm of ScamAdviser utilizes more than 40 data sources. From the IP address of the webserver, the availability of contact details on the website, the age of the URL, ratings on review sites and much much more.


How to Recognize a Scam

As the influence of the internet rises, so does the prevalence of online scams. There are fraudsters making all kinds of claims to trap victims online - from fake investment opportunities to online stores - and the internet allows them to operate from any part of the world with anonymity.

The ability to spot online scams is an important skill to have as the virtual world is increasingly becoming

Identify online scams & fraudsters

If you have any questions about Scamadviser Datasets, or if you would like to request more information, please contact us